ORMAN was created by Setenay Orman in 2018, the company is based in Stockholm, Sweden. Setenay combines sketching and wax carving with 3D-wax printing to develop the designs before casting each piece in precious metals. All production takes place in the atelier in Istanbul, Turkey.
ORMAN combines lines of fine jewelry with the imperfections of handcrafted items. All jewelry is made of 925 sterling silver and micro-plated with 18 k yellow gold, rose gold or rhodium for color and luster, the fine jewelry collection is made in 18 k solid gold. Each piece is made to order, and is produced with the help of experienced craftsmen in Istanbul, all to ensure quality and uniqueness while keeping a sustainable approach in production.
ORMAN stems from the designer's belief that jewelry always can and should stand the test of time. That is why Setenay introduces timeless collections and pieces sporadically, not succumbing to the fast pace of fashion trends. Every collection and each piece of jewelry are permanent, never rendering any single product and purchase obsolete or out of style.
SETENAY ORMANAfter nearly ten years in the PR and communications industry, founder and designer Setenay decided to change directions in both career and life. Having finished her education of wax carving and jewelry design at the Istanbul Design Center, the idea of dedicating her time to the creation of jewelry, her own brand and collections was bound to become reality. She now spends her time between her home studio in Stockholm and the atelier in Istanbul. Believing that simplicity is the truest form of elegance, Setenay has, still, always found herself drawn to jewelry that takes up space in both room and mind while contributing to a refined silhouette.
She draws inspiration from everything that creates interesting shapes and angles, and luers the eye to further examination, making all the pieces in the collections true statements and something to wear with pride and confidence for a long time to come.