ORMAN is a fine jewelry brand that blends bold aesthetics with clean lines. Each collection draws inspiration from organic forms and textures, reflecting a delicate balance between elegance and splendor. The brand was established by Setenay Orman in 2018, a certified jeweler and GIA graduate.
At its core, ORMAN is driven by a need for emotional and characteristic expression. Each collection begins with a feeling or observation, translated into form — sculptural yet understated, designed to hold meaning without words. Jewelry is the natural medium for this pursuit: enduring by nature, it preserves emotion in physical form. Every piece is created as a token of memory, feeling, or reflection of who we are in a given moment — a quiet witness to how we evolve over time.
"Our jewelry is created in the space where emotion informs architecture."
Our philosophy is our design language. Rather than repeating shapes or motifs, ORMAN follows a conceptual logic: each emotion forms its own architecture, each story finds its own silhouette. The result is a family of forms, distinct in pattern yet united by the same sensibility — sculptural, intentional, and built from the quiet space where feeling meets structure.
Timeless collections are introduced with intention, never yielding to fashion’s fleeting pace – or rendering a piece obsolete. Each design is produced meticulously with the help of experienced craftsmen in Istanbul and is made to order, all to ensure quality while keeping in line with Setenay's belief that fine jewelry is not a subject of mass production, but rather a piece of labor and devotion for each unique owner.
"At ease with themselves, unafraid to speak their truth, and grounded in integrity. They move through the world with quiet confidence, choosing quality and care in everything they surround themselves with.
The ORMAN person doesn’t chase trends or take fashion too seriously. Their jewelry is a natural extension of who they are — pieces worn every day, yet destined to become heirlooms that hold their story."
ABOUT SETENAY
Raised between Stockholm and Istanbul, Setenay worked in PR and communications for nearly a decade before turning to jewelry and founding her own brand.
In 2015, she completed her studies in jewelry design and wax carving at the Istanbul Design Center, and by 2018 her long-held vision became reality with the launch of ORMAN.
Setenay now resides in Istanbul, where she works alongside lapidary artisans and goldsmiths to make her designs come to life.
Believing that simplicity is the truest form of elegance, Setenay has always found herself drawn to jewelry that takes up space in both room and mind while contributing to a refined silhouette. Her work blends a bold aesthetic with clean lines, harmonizing two extremities: vibrant and colorful, yet cool and minimalistic.
While all her designs tell a personal story and explore the many facets of human emotions, Setenay draws inspiration from everything that creates interesting shapes and angles. Each piece is a statement just as much as an "everyday favorite” that invites the eye to linger.
Always curious — and with a deep respect for knowledge — she continually expands her expertise within her field. A certified jeweler in Turkey, she earned her certificate in Diamonds and Diamond Grading from the Gemological Institute of America (GIA) in 2023, where she continues her education in precious gemstones.
