ORMAN is a fine jewelry brand that blends bold aesthetics with clean lines. Each collection draws inspiration from organic forms, textures, and emotions, reflecting a delicate balance between elegance and splendor. The brand was established by Setenay Orman in 2018, a certified jeweler and GIA graduate.
Timeless collections are introduced with intention, never yielding to fashion’s fleeting pace – or rendering a piece obsolete. Each design is produced meticulously with the help of experienced craftsmen in Istanbul and is made to order, all to ensure quality while keeping in line with Setenay's belief that fine jewelry is not a subject of mass production, but rather a piece of labor and devotion for each unique owner.
"She’s at ease with herself, unafraid to speak her truth, and grounded in integrity. She moves through the world with quiet confidence, choosing quality and care in all she surrounds herself with.
The ORMAN woman doesn’t chase trends or take fashion too seriously. Her jewelry is a natural extension of her — pieces worn every day, yet destined to become heirlooms that hold her story."
ABOUT SETENAY
Raised between Stockholm and Istanbul, Setenay worked in PR and communications for nearly a decade before turning to jewelry and founding her own brand.
In 2015, she completed her studies in jewelry design and wax carving at the Istanbul Design Center, and by 2018 her long-held vision became reality with the launch of ORMAN.
Setenay now resides in Istanbul, where she works alongside lapidary artisans and goldsmiths to make her designs come to life.
Believing that simplicity is the truest form of elegance, Setenay has always found herself drawn to jewelry that takes up space in both room and mind while contributing to a refined silhouette. Her work blends a bold aesthetics with clean lines, harmonizing two extremities: vibrant and colorful, yet cool and minimalistic.
While all her designs tell a personal story and explore the many facets of human emotions, Setenay draws inspiration from everything that creates interesting shapes and angles. Each piece is a statement just as much as an "everyday favorite” that invites the eye to linger.
Always curious, and with a tremendous love and respect for knowledge, she constantly continues to educate herself within her field. A certified jeweler in Turkey, In 2023, she received her certificate in diamonds and diamond grading from the Gemological Institute of America (GIA), where she continues her education in precious gemstones.
